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Yesterday, choose Sephora fans were emailed an invitation to join Sephora Flash. Translation: Everyone’s preferred makeup store most likely reached out to their best customers. Further translation: Those with an ungodly stash of appeal insider points. (Raising my hand here.)
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Sephora Flash is a pilot program that sounds similar to Amazon Prime, which offers complimentary 2-day shipping with no minimum purchase for an annual charge of $79. Sephora’s program offers unlimited, complimentary 2-day shipment on eligible purchase for $10 a year. We’re not sure what consists of “eligible purchases,” however we’re assuming most items qualify.
Currently, the program is invite only. Compared to Amazon Prime’s fee, $10 is extremely reasonable. then again, Amazon’s inventory includes whatever from books to fish sauce to electronics, whereas Sephora is confined to the appeal sphere. On one hand, complimentary shipping prevents you from making extra purchases to qualify for complimentary shipping. On the other hand, what’s stopping you from non-stop ordering because, well, shipping is free?
What are your thoughts on Sephora Flash?
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